OUR BRANDS
Sony makes the world’s finest professional cameras, recorders, monitors, and media block servers. And today, over 15,000 movie theater screens use Sony 4K digital cinema projectors. In addition, Sony Pictures’ Colorworks operates the industry’s most advanced production pipeline and employs the most sophisticated digital imaging technology. Sony Pictures is actively releasing 4K movies, including titles transferred from 35mm film, movies originally produced in digital 4K, and classic titles digitally restored in 4K. And, finally, we’re bringing highest quality cinema experience to high-end home theaters.
Made to Entertain
Explore our BRAVIA XR TV lineup.
Rediscover entertainment with ultimate picture and sound, powered by the intelligent Cognitive Processor XRTM
For picture and sound you can almost feel – Cognitive Processor XR
With Cognitive Processor XR™, BRAVIA TVs analyze the content and recreate it the same way humans see and hear in the real world. For example, they understand where humans tend to focus in a picture—like the main character in a movie. They also know that sound should come from above you when it’s a jet aircraft and recreate that sound in your living room. The result is your favourite content recreated in a way that’s so real you can feel it.
